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Marketing and online testing dictionary

Marketing and online testing dictionary

Category: Marketing
Released: April 12, 2017
How to Write Headlines That Convert: Key discoveries from a meta-analysis of 15 years of behavioral research

How to Write Headlines That Convert: Key discoveries from a meta-analysis of 15 years of behavioral....

Category: Marketing
Released: April 11, 2017
Digital Subscriptions Boosted: Survey of 900 U.S. news consumers reveals four key insights to increase your subscriber base

Digital Subscriptions Boosted: Survey of 900 U.S. news consumers reveals four key insights to...

Category: Marketing
Released: April 14, 2017
The Top 5 Marketing Discoveries of 2015: 12 months of research in just 60 minutes

The Top 5 Marketing Discoveries of 2015: 12 months of research in just 60 minutes

Category: Marketing
Released: April 14, 2017
Does Fear-based Marketing Work: How one company saw a $45 million increase in revenue by changing their messaging tone

Does Fear-based Marketing Work: How one company saw a $45 million increase in revenue by changing...

Category: Marketing
Released: January 18, 2017
Strengthen your copy in 35 minutes: Proven strategies to boost the effectiveness of your words

Strengthen your copy in 35 minutes: Proven strategies to boost the effectiveness of your words

Category: Marketing
Released: January 18, 2017
Site Banners Tested: How Minor Changes led to a 433% increase in clickthrough for Humana

Site Banners Tested: How Minor Changes led to a 433% increase in clickthrough for Humana

Category: Marketing
Released: January 18, 2017
Repeatable Brand Strategy: How successful brands are outmaneuvering the competition with a 2,300-year-old strategy

Repeatable Brand Strategy: How successful brands are outmaneuvering the competition with a...

Category: Marketing
Released: April 14, 2017
Personalized Messaging Tested: How little changes to an email send led to a 380% change in response rate

Personalized Messaging Tested: How little changes to an email send led to a 380% change in response....

Category: Marketing
Released: August 21, 2015
Optimizing Shopping Carts for the Holidays

Optimizing Shopping Carts for the Holidays

Category: Business
Released: August 20, 2015
Does Seasonal Messaging Really Work? How one company's wrong assumptions led to a 25% decrease in clickthrough

Does Seasonal Messaging Really Work? How one company's wrong assumptions led to a 25% decrease in...

Category: Marketing
Released: August 06, 2015
Harnessing Customer Motivation: How one company increased conversion by 65% by aligning page elements with customer desire

Harnessing Customer Motivation: How one company increased conversion by 65% by aligning page...

Category: Marketing
Released: August 05, 2015