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Where are we going with this… relationship?

Where are we going with this… relationship?

Category: Marketing
Released: July 21, 2015
The evolution of consumer brand relationships

The evolution of consumer brand relationships

Category: Marketing
Released: July 21, 2015
The Antecedents and Consequences of Brand Forgiveness

The Antecedents and Consequences of Brand Forgiveness

Category: Marketing
Released: July 21, 2015
DO AGREEABLE/PLEASANT BRANDS GENERATE MORE LOVE AND AFFECTIVE COMMITMENT? A STUDY ON SEVEN GLOBAL BRANDS

DO AGREEABLE/PLEASANT BRANDS GENERATE MORE LOVE AND AFFECTIVE COMMITMENT? A STUDY ON SEVEN GLOBAL...

Category: Marketing
Released: July 21, 2015
Low Price Guarantee: Creating Brand Trust in Retailing thought Mass Communication

Low Price Guarantee: Creating Brand Trust in Retailing thought Mass Communication

Category: Marketing
Released: July 21, 2015
The love emotion vs. the love relationship

The love emotion vs. the love relationship

Category: Marketing
Released: July 21, 2015
I miss my brand brand deprivation and consumers’

I miss my brand brand deprivation and consumers’

Category: Marketing
Released: July 21, 2015
The brand, me, and the other the influence of

The brand, me, and the other the influence of

Category: Marketing
Released: July 21, 2015
The process of customer engagement within hedonic and utilitarian services

The process of customer engagement within hedonic and utilitarian services

Category: Marketing
Released: July 21, 2015
ARE BRAND PARODIES HARMFUL FOR THE BRAND RELATIONSHIP?

ARE BRAND PARODIES HARMFUL FOR THE BRAND RELATIONSHIP?

Category: Marketing
Released: July 21, 2015
The Effect of Viewing Posts in Online Brand Communities

The Effect of Viewing Posts in Online Brand Communities

Category: Marketing
Released: July 21, 2015
The hubristic brand transgressing brand values in consumer brand

The hubristic brand transgressing brand values in consumer brand

Category: Documents
Released: July 21, 2015