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An Update on UK XMAS Ads: 'Tis the Season for Brand Growth

An Update on UK XMAS Ads: 'Tis the Season for Brand Growth

Category: Marketing
Released: February 13, 2017
FeelMore50™ Olympics: 2016’s Gold Medal Winners and Runners Up

FeelMore50™ Olympics: 2016’s Gold Medal Winners and Runners Up

Category: Marketing
Released: February 13, 2017
System1 Digital Ad Testing: From Short-Term Sales to Long-Term Growth

System1 Digital Ad Testing: From Short-Term Sales to Long-Term Growth

Category: Marketing
Released: February 13, 2017
Fluent Innovation: Using Behavioural Science to Make Your Next Big Idea a Success

Fluent Innovation: Using Behavioural Science to Make Your Next Big Idea a Success

Category: Marketing
Released: February 13, 2017
The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluency to Track Coca-Cola

The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluency to Track Coca-Cola

Category: Marketing
Released: February 13, 2017
The 10 Top Tips to Help Every Modern Marketer Build a 5-Star Concept

The 10 Top Tips to Help Every Modern Marketer Build a 5-Star Concept

Category: Marketing
Released: February 13, 2017
Valentine

Valentine

Category: Documents
Released: March 24, 2016
A Manifesto on The New Rules of Brand Strategy: Some Inconvenient Truths

A Manifesto on The New Rules of Brand Strategy: Some Inconvenient Truths

Category: Marketing
Released: August 14, 2015
The Anatomy of Humbug - Book Review

The Anatomy of Humbug - Book Review

Category: Business
Released: August 05, 2015
Which Banks Win People's Hearts?

Which Banks Win People's Hearts?

Category: Marketing
Released: July 28, 2015
Everyone Loves Cosmetics...But Which Ones?

Everyone Loves Cosmetics...But Which Ones?

Category: Marketing
Released: July 17, 2015
Top 10 Tips for Concept Creation

Top 10 Tips for Concept Creation

Category: Marketing
Released: July 15, 2015