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Marketing New Product Marketing: Increased your odds of new product success...30 hours of lectures in 60...

Bryan Cassady Guest Professor, [email protected] KU Leuven Master Class: New Product Marketing 11/11 Course Summary Increase your odds of new product success 30 hours…

Marketing New Product Marketing: Great ideas don’t earn money...You need to make good ideas happen!

Bryan Cassady Guest Professor, [email protected] KU Leuven Master Class: New Product Marketing 9/11 Execution Great ideas don’t earn money You need to make good ideas…

Business New Product Marketing: Products only a mother would love.... Shooting the puppies!

Bryan Cassady Guest Professor, [email protected] KU Leuven Master Class: New Product Marketing 2/11 What is a new product? Products only a mother would love Learning…

Marketing New Product Marketing: A new view on Market Research....Learning to run real research!

Bryan Cassady Guest Professor, [email protected] KU Leuven Master Class: New Product Marketing 3/11 Rethinking Market Research A new view on Market Research Learning…

Marketing New Product Marketing: A bakers dozen (12 +1)...Strategies to win in today’s competitive markets!

Bryan Cassady Guest Professor, [email protected] KU Leuven Master Class: New Product Marketing 8/11 A new look at strategy A bakers dozen (12 +1) Strategies to win in…

Marketing New Product Marketing: What Radiohead Knows... The Art of Pricing & Making a Profit!

Bryan Cassady Guest Professor, [email protected] KU Leuven Master Class: New Product Marketing 4/11 Pricing for value and profits What Radiohead Knows The Art of Pricing…