Household consumers only make up 10 percent of watercooler companies’ portfolios, but their strategy is to focus more on this segment, as corporate spending has dried up…

A N A L Y S I S Despite repreated price cuts, car sales have been in free fall since the start of the year, and dealers expansion plans are being scaled back S e e pages…

A N A L Y S I S Companies from retail to brokerage services and travel agencies go for promotions and special of- fers to secure at least constant levels of sales S e e pages…

Like the rest of the economy, Bucharest’s club scene has been shaken of late. But despite falling crowds and takings, club owners are still opening new units, while trying…

A N A L Y S I S The First House program has received applica- tions amounting to a mere EUR 79 million as ap- plicants complain about bureaucracy S e e page 9 BUSINESS REVIEW…