1.FallaciesSo, what’s up with those things?2. What is a fallacy?A "fallacy" is a mistake, and a "logical" fallacy is a mistake in reasoning.…

1. ARGUMENT Definition An appeal to the readers’ intellect on issues that are complex and debatable 2. PERSUASION Definition To convince readers to think, act, or behave…

1. + Massachusetts Council on Compulsive Gambling Strategic Plan for Marketing Communications Alison Dennis Kim McGuire Harrison Petit Michael Shea 2. + Market Situation…

Argumentation Structure and Development On Argumentation: âThe aim of argument, or of discussion, should not be victory, but progress.â -Joseph Joubert, Pensees, 1842 Argument…

Argumentation Developing an Effective Argument Develop an argument about an issue that resonates across cultures. Choose a position, a target audience, and effective structure…

1. College Writing Close-reading & Saying something that Matters 2. How writers appeal to their audiences Pathos, Ethos and Logos Bringing certain assumptions to light…

The Language of Composition Chapter 1: Using the Available Means AP English Language and Composition What is Rhetoric? According to Aristotle, rhetoric is the faculty of…