1. Copyright 2013, Pearson Education Global Marketing Global Edition Warren J. Keegan Mark C. Green Introduction to Global Marketing Chapter 2 2. Copyright 2013, Pearson…
Slide 11 Global Marketing Chapter 2 The Global Economic Environment Slide 2 2-2 Contents This chapter includes: An overview of the world economy A survey of economic system…
Slide 1 Slide 2 The Environment of Global Trade capital movements (not trade) are driving forces of the world economy production is ‘uncoupled’ from employment e.g security…
Slide 1 Chapter 2 The Global Economic Environment Slide 2 2-2 Introduction This chapter includes An overview of the world economy A survey of economic system types The stages…