1. Using Mobile Digital Ethnography toMeasure the 2010 World CupJustin T. Bailey, The Nielsen Company Sean Conry, TechneosE. Nicole BenskyLorelle VannoKaren BenezraHala MakowskaMichael…
1. Making smartphones work for us:Utilizing the on-the-go capabilities ofmobile phones Justin Bailey, NielsenCopyright © 2011 The Nielsen Company. Confidential and proprietary.…