Ever wonder what marketing thought leaders listen to in order to get their creative juices flowing? We did, so we asked. Here's a compilation of songs brought to you…
This letter was sent by B.PAC to the Chief Minister of Karnataka, Shri K. Siddaramaiah on June 21st, 2014. This serves as a follow up on our several memoranda for the improvement…
ABSTRACT The story of the evolution of Asian Paints as a brand is interesting. The brand now has an iconic status in the industry thanks to some blockbuster big ideas from…