Documents Let them eat cake (abridged version)

Let them eat cake Satisfying the new consumer appetite for responsible brands ABRIDGED VERSION Anthony Kleanthous & Jules Peck “This work by WWF… should be an important…

Documents Let them eat cake

- 1 - - 2 - Abstract Instead of preaching about the moral responsibility of business to further the goals of sustainability, this report exposes the considerable commercial…

Documents Let them eat cake (full version)

- 1 - - 2 - Abstract Instead of preaching about the moral responsibility of business to further the goals of sustainability, this report exposes the considerable commercial…