1. Effect on Word of Mouth and e Word of Mouth on CB Rajeev K MBA FT Roll no. 35 SMS 1 2. Word-of-mouth (WOM) • Person-to-person communication between a receiver and a…
Slide 1Word of Mouth Communication and Opinion Leadership Buzz Marketing Cool Hunting Slide 2 Word-of-mouth (WOM) Person-to-person communication between a receiver and a…