1. Promotion in the Internet Marketing MixSarah KayyemReham El-DidiLujeinRamiz 2. What is Promotion?Promotion is one of the 4Ps of the marketing mix variable of which includes…

1.Chap 10 – Building Customer Loyalty Through Service QualityLoyal customers bring increased profits because they can be cheaper to serve, are heavy users of the organization’s…

1. Presenter: Stan Chung Instructor: Dr. Pi-Ying Teresa HsuDate: Nov. 3, 2008 2. Bolen, W. (1994). The role of word-of-mouth “advertising" in retailing.American…

1. VIRAL MARKETING PRESENTED BY - DEVESH VERMA 2. Viral Marketing Concepts Definition Viral marketing is defined as “marketing techniques that seek to exploit pre- existing…

Slide 1 Conference Tsourvakas George Slide 2 Exploring Word-of-Mouth Communications For Movies Tsourvakas George-Aristotle University of Thessaloniki Veglis Andreas-Aristotle…