Documents Meyers Research Center Insights Deck

1. You Need More Than Just Data 2. INSIGHTS FOR INNOVATION: MEYERSRESEARCH CENTER DRIVES SHOPPER ANDCONSUMER UNDERSTANDING 3. “A thought, fact, combination of facts, data…

Documents Insights About Insights

Insight is unquestionably the innovatorâs most vital tool. But its edge is dulled by rampant ambiguity about just what insight is, by an entrenched myth about where it resides,…