Documents Social Media for Marathons

1.a fresh approach to event communication:Why Social Media is a MustHeather Whaling [email protected] • @prTini#RoadRaceSM • @prTini2. The basics:Event…

Technology Twitter for PR Pros

1.A PR Pro’s Guide to Twitter Heather Whaling • @prTini [email_address] prTini.com facebook.com/GebenCommunication2. http://on.mash.to/A2GDAW 3. Connect with Reporters…

Sports Building & Leveraging Online Communities: A Case Study

1.Building, Sustaining & Leveraging Online Communities #SMIATL Heather Whaling • @prTini [email_address] prTini.com facebook.com/GebenCommunication2. Columbus Marathon:a…