A Global Philip Kotler Perspective 17 Direct and Online Marketing: Building Direct Customer Relationships Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin Tiong Tan Oliver…

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Slide 1Chapter 17- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Seventeen Direct and Online Marketing: Building Direct Customer Relationships…

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1. Chapter 17- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Seventeen Direct and Online Marketing: Building Direct Customer Relationships…

Slide 1 Direct and Online Marketing: Building Direct Customer Relationships 17 Principles of Marketing Slide 2 Learning Objectives After studying this chapter, you should…

Slide 1 Global Edition Chapter Seventeen Direct and Online Marketing: Building Direct Customer Relationships Copyright ©2014 by Pearson Education, Slide 2 Direct and Online…

Slide 1 17- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Seventeen Direct and Online Marketing: Building…

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