A Global Philip Kotler Perspective 17 Direct and Online Marketing: Building Direct Customer Relationships Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin Tiong Tan Oliver…

1. Director SME Financing Guarantee Program, SIDF (K.S.A) Mohammed Hammoudah Kafalah SME Financing Guarantee Program 2. Conference Topics The reality of the SME’s sector…

Slide 1Chapter 17- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Seventeen Direct and Online Marketing: Building Direct Customer Relationships…

1.Chapter Seventeen Direct and Online Marketing2. Direct and Online Marketing: Building Direct Customer Relationships  The New Direct-Marketing Model  Growth and Benefits…

1 Development of Small and Medium Enterprises in a Developing Country: The Indonesian Case By Tulus Tahi Hamonangan Tambunan Abstract: The main aim of this paper is to examine:…

Next End A SUSTAINABLE WAY OF LIVING PRESENTED BY BIBHU SANTOSH BEHERA, PhD RESEARCH SCHOLAR,OUAT,BHUBANESWAR,INDIA E-mail Id:[email protected] Abstract of Vision Next…

1. Christian N. /TomásV. P. / Madalena C. / George F. S. / Elise B. LESSONS LEARNED WEEK 8 2. WHAT HAVE WE DONE SO FAR? A LOT!! • Landing Pages revision • Ranking and…

Slide 1 Direct and Online Marketing: Building Direct Customer Relationships 17 Principles of Marketing Slide 2 Learning Objectives After studying this chapter, you should…

Slide 1 Global Edition Chapter Seventeen Direct and Online Marketing: Building Direct Customer Relationships Copyright ©2014 by Pearson Education, Slide 2 Direct and Online…

Slide 1 17- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Seventeen Direct and Online Marketing: Building…