1. The Proof 1 The business case for newspaper advertising as part of the media mix 2. 2 Phil Toms Marketing Controller, Shredded Wheat “This is the second year we’ve…

Slide 1Newspapers drive web traffic 1 Summary of effectiveness test findings Slide 2 2 Newsbrands dual platform ideal for driving web traffic Newspapers (both print and online…

1. The Proof 1 The business case for newspaper advertising as part of the media mix 2. 2 Adding brand-led newspaper advertisements significantly enhanced responses to TV,…

ITC OCT 2012 â FY13 MEDIA UPDATES My ID Update. My ID renewed for Year 2 Paid media runs April 1, 2013 â June 30, 2013 Videos E-postcards Giveaways Weekly offers thru Aug…

1. The Proof 1 The business case for newspaper advertising as part of the media mix 2. 2 Phil Toms Marketing Controller, Shredded Wheat “This is the second year…