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Documents Starbucks_ppt_slides[1] three levels of a product

1a) What is the core product that Starbucks offers? b) What are the actual and augmented levels of that product? Core Product Coffee Actual Level -Brand Name - Features -…

Business An Introduction To Experience

1. Lesson 1. An Introduction to Experience Economy Strategies 2. 1.1 A Progression of Economic Value from Commodities to Experience 1.2 Defining the Four Experiences (4Es)…

Documents Starbucks Smoothies Direct Marketing Campaign

1. Kristin Annetta, Danielle Damato & Michael Carfi February 25, 2015 MRKT 3011 Direct Marketing Campaign “BUILD-YOUR-OWN-SMOOTHIE” 2. 2 Table of Contents Section…