Education Marketing research ch 4_malhotra

1. Chapter Four Exploratory Research Design: Secondary Data 2. 4-2 Chapter Outline 1) Overview 2) Primary versus Secondary Data 3) Advantages & Uses of Secondary Data…

Documents Chapter Four Exploratory Research Design: Secondary Data.

Slide 1 Chapter Four Exploratory Research Design: Secondary Data Slide 2 4-2 Chapter Outline 1)Overview 2)Primary versus Secondary Data 3)Advantages & Uses of Secondary…

Documents Exploratory Research Design: Secondary Data

Exploratory Research Design: Secondary Data Chapter Outline 1) Overview 2) Primary versus Secondary Data 3) Advantages & Uses of Secondary Data 4) Disadvantages of Secondary…