Business Henrik Berglund - Crossing the Chasm

1.Strategies for High Tech Marketing: Crossing the Chasm Henrik Berglund Chalmers University of Technology Center for Business Innovation www.henrikberglund.com twitter:…

Education Crossing the Chasm - Book review

1. Crossing the chasm Carlos  Morales  Zurich  Lean  Startup  Marketing and selling disruptive products to mainstream customers 19.08.2013   2. Summary Technology Adoption…