Slide 1Virtual Customer Journey evokes brain’s buying circuits Palokangas 1, L, Numminen 2, J., Heinonen 1, J & Suomala 1, J 1 Laurea University of Applied Sciences,…
Technology Innovation Management Review December 2012 12www.timreview.ca Neuromarketing: Understanding Customers' Subconscious Responses to Marketing Jyrki Suomala,…