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1.   2. STAR Plus came with a big reality show, which had unique content and Akshay Kumar as the host. We wanted maximum people to get flavour of the show with this campaign…

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1. Why Above The Line Advertising will stay By Philip De Meulemeester 2. Above The Line Advertising Above-the-line promotions use mass media methods. This type of promotion…

1. Client Brief The client Maharashtra Border Check Post Network Limited (MBCPNL) was awardedtheconcessionbytheGovernmentofMaharashtratoconstruct,operate andmaintainallits22bordercheckpostsonthestateandnationalhighways.The…

1. A Comprehensive Picture of Digital Video and TV Advertising: Viewing, Budget Share Shift and Effectiveness1IAB Online Video Study Copyright © 2012 The Nielsen Company.…

1. A Comprehensive Picture ofDigital Video and TV Advertising: Viewing, Budget Share Shiftand Effectiveness 1 IAB Online Video Study Copyright © 2012 The Nielsen Company.…

1. Televisión Abierta y Oportunidades Comerciales Multiplataforma Brian Crotty - Director de Medios26-11-13 2. Business is challenging for us all Media Planning has changed…