Slide 1 MarCom 2.0 for Competitive Advantage Slide 2 2 Detlev Bio Schulich School of Business, Marketing professor Research, writing, teaching (Exec, MBA, BBA) Consulting…
Slide 1 Schulich Executive Education Center July 22-24, MarCom Seminar Day 3: MarCom 2.0 for Competitive Advantage © Detlev Zwick, PhD July 24, 2009 Slide 2 2 Detlev Bio…
Slide 1 Marketing 2.0 for Competitive Advantage SEEC Workshop Advertising, Media, On-Line Communications June 15, 2011 Detlev Zwick, Ph.D. Slide 2 2 Detlev Bio Schulich School…