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Documents MarCom 2.0 for Competitive Advantage. 2 Detlev Bio Schulich School of Business, Marketing professor....

Slide 1 MarCom 2.0 for Competitive Advantage Slide 2 2 Detlev Bio Schulich School of Business, Marketing professor Research, writing, teaching (Exec, MBA, BBA) Consulting…

Documents Schulich Executive Education Center July 22-24, MarCom Seminar Day 3: MarCom 2.0 for Competitive...

Slide 1 Schulich Executive Education Center July 22-24, MarCom Seminar Day 3: MarCom 2.0 for Competitive Advantage © Detlev Zwick, PhD July 24, 2009 Slide 2 2 Detlev Bio…

Documents MP3 / MD740 Strategy & Information Systems Oct. 13, 2004 Databases & the Data Asset, Types of...

Slide 1 MP3 / MD740 Strategy & Information Systems Oct. 13, 2004 Databases & the Data Asset, Types of Information Systems, Artificial Intelligence Slide 2 Topics…

Documents An Overview of Leveraged Buyouts Chris Droussiotis, Executive Director Head of the Leverage &...

Slide 1 An Overview of Leveraged Buyouts Chris Droussiotis, Executive Director Head of the Leverage & Sponsor Group June 2013 Slide 2 Table of Contents 2 1.Leverage Buyouts…

Documents Marketing 2.0 for Competitive Advantage SEEC Workshop Advertising, Media, On-Line Communications...

Slide 1 Marketing 2.0 for Competitive Advantage SEEC Workshop Advertising, Media, On-Line Communications June 15, 2011 Detlev Zwick, Ph.D. Slide 2 2 Detlev Bio Schulich School…

Documents ©Zwick Marketing 2.0 for Competitive Advantage. ©Zwick What we will do today Discuss how...

Slide 1 ©Zwick Marketing 2.0 for Competitive Advantage Slide 2 ©Zwick What we will do today Discuss how communication value (through customer value) is generated and delivered…