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Documents An Expanded Model of the Marketing Process

An expanded model of the marketing process Create value for customers and build customer relationships 1. Understand the marketplace and customer needs and wants Research…

Documents CUSTOMER RELATION MANAGEMENT MSc (CR)DR. K K RAHEJA.

Slide 1 CUSTOMER RELATION MANAGEMENT MSc (CR)DR. K K RAHEJA Slide 2 WHAT WE WILL LEARN? CUSTOMER CENTRIC APPROACH CUSTOMER SATISFACTION, VALUE,LOYALTY VALUE CONCEPT CUSTOMER…