Documents Bus 297D Technology Marketing Summer, 2010, Session 1 J.J. McClatchy Joe Giglierano.

Slide 1 Bus 297D Technology Marketing Summer, 2010, Session 1 J.J. McClatchy Joe Giglierano Slide 2 What is High Technology? What is technology? What is High Technology?…

Documents Marketing Concept A firm will tend to perform well when it: –understands the needs and wants of...

Slide 1 Marketing Concept A firm will tend to perform well when it: –understands the needs and wants of targeted customers and prospective customers; –delivers superior…