1. European Innovation Academy 2012 TallinnDr. Patrick Stähler, fluidminds Why should your business exist?so-The philophic al ques-ll tion for a es buisnessThat’s me:I…
1. MARKETING MANAGEMENT 2. Module I Marketing – Nature and scope- Marketing as the central function of an organization- Evolution of Marketing- Marketing as Creating, Communicating…
1. The core question of any business: Why should your business exist?so-The philo -esphical qull tion for a es buisness 2. Do you know this man? Hans Rausing = Inventor of…
TOURISM MARKETING MANAGEMENT An Overview INTRODUCTION In the middle ages people were tourists because of their religion, whereas now they are tourists because tourism is…
#1 This Chinese telecom equipment manufacturerâs R&D productivity was only one-sixth of IBMâs so it was pushed up to 10% of sales, a level unheard of at that time in…