Documents GOAL OF ECONOMICS FOR THE INDIVIDUAL MAXIMIZE HAPPINESS: “UTILITY” SUBJECTIVE AS TO WHAT...

Slide 1 GOAL OF ECONOMICS FOR THE INDIVIDUAL MAXIMIZE HAPPINESS: “UTILITY” SUBJECTIVE AS TO WHAT COMPOSES A PERSON’S “UTILITY FUNCTION” * RESOURCES * LEISURE *…

Documents Consumer Behaviour

Consumer behavior The relevance For successful exchange outcome To understand the impact of micro environment on their decision making So as to influence those factors affecting…