Slide 1Introduction to Marketing Research Yale Consultancy Sdn Bhd [email protected] 03-2021 0577 [email protected] Yale Consultancy Sdn Bhd1 Slide 2 It aint…
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Slide 1 4.04 Understand marketing- research activities to show command of their nature and scope. Slide 2 Define the following terms: marketing research, secondary research,…
Slide 1 LOGO Introduction to Marketing Research Professor Yu Hongyan Sun Yat-Sen Business School, SYSU 12 September 2015 Slide 2 What Types of Decisions Do Marketers Make?…
* MARKETING RESEARCH 5th edition Alvin C. Burns Ronald F. Bush * Introduction to Marketing Research Ch 1 * Because Marketing Research is part of Marketing we should understand:…