Submitted to Submitted by Dr. Subhash Gupta. Sandeep Gupta PGDBA} 02-AIII-322 {M.B.A.+ CONTENTS Introduction Advertising Research Media Research Case Study Conclusion INTRODUCTION…
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1. Lecture 1 Ms Farha Hassan 2. Research in simple terms refers to search for knowledge.It is a scientific and systematic search for information on a particular topic or…