Documents Keynote Conversation: RTB Revisited: How Is The Market Tracking

1. Winning as the Goalposts MoveBrian Monahan@brionic1 2. Time Spent With Media +70% in 20 Years 2 3. Ad Spending Follows and AmplifiesEconomic FluctuationsAmount of Ad Spend…

Technology 0900 omma rtb brian monahan

1. Accelerating Growth of RTB Industry1 2. 19502 3. $31B3 4. 19944 5. 20075 6. 4.6%6 7. 11.5%7 8. 39.5%8 9. US Programmatic Market Size$8,000,000120.0% $7.5bn$7,000,000100.0%$6,000,00080.0%$5,000,000$4,000,00060.0%$3,000,00040.0%…