part 1 CHAPTER 1 / Marketing Channel Concepts CHAPTER 2 / The Channel Participants Marketing Channel Systems CHAPTER 3 / The Environment of Marketing Channels CHAPTER 4 /…
Slide 1Chapter 12 Customer Services and Retail Selling Slide 2 © 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly…
1. Presentation Overview History/IntroductionGoals, mission/statementAudienceBrand/Product strategyCostsApproval/Customer ReactionsPresentation 2. Company…
1. Confidence in a connected world. SMB ConfidentThe Contents CoverStoryCaseStudyMessagingSecurityDataProtection ç < 10 > CoverStory Design&SourceProductions ByMarkL.S.Mullins…
Chapter 12 Customer Services and Retail Selling Learning Objectives Explain why customer service is so important in retailing Describe the various customer services that…