Chapter 4 Motivation and Values CONSUMER BEHAVIOR, 8e Michael Solomon Learning Objectives When you finish this chapter you should understand why: • It’s important for…

1.   2. Presented by: Tu Anh Pema Lama Dawood Abbasi Daniela Hinderer Anastasia Voronina Pililani Fisho Mwale 3. Contents Target Market Values, needs and Motivation Extended…

1. 4-103/10/15 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Chapter 4 Motivation and Values CONSUMER BEHAVIOR, 9e Michael R. Solomon 2. 4-2 03/10/15…

CHAPTER 4 Section 2: Consumers as Individuals Chapter 4: Motivation and Values CHAPTER OBJECTIVES When students finish this chapter they should understand why: · It’s…

Motivation Motivation 1 Definition Motivation is defined as the force that: Energies Behavior -- What initiates a behavior, behavioral patterns, or changes in behavior? …

Luca Petruzzellis [email protected] UNIVERSITAâ DEGLI STUDI DI BARI FACOLTAâ DI ECONOMIA CdLM in Marketing Bari Corso di CONSUMER BEHAVIOUR Motivazione The…

Slide 1Chapter 4 Motivation and Global Values 4-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall CONSUMER BEHAVIOR, 10e Michael R. Solomon Slide 2…

Slide 1 4-1 5/8/2015 Copyright © 2011 Pearson Education Chapter 4 Motivation and Values CONSUMER BEHAVIOR Global Edition 9e Michael R. Solomon Slide 2 4-2 5/8/2015 Copyright…

Slide 1 Chapter 4 Motivation and Values CONSUMER BEHAVIOR, 8e Michael Solomon Slide 2 Prentice-Hall, cr 2009 4-2 Learning Objectives When you finish this chapter you should…

Slide 1 4-1 5/17/2015 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Chapter 4 Motivation and Values CONSUMER BEHAVIOR, 9e Michael R. Solomon Slide…