Slide 1INTRODUCTORY MARKETING Pricing M. Louise Ripley, MBA, PhD Slide 2 PRICING LECTURE Questions We Will Answer u How is pricing part of Marketing Strategy? u How is pricing…
Slide 1 Strategy Lecture #8 Slide 2 “Strategy” Greek word origin (~400 B.C.) Pertained to the art and science of directing military forces Slide 3 Six Basic Strategies…