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Slide 1ISBA – Paying to Play on Social Dom Burch Senior director Marketing innovation and new revenue, Asda 15 May 2014 Slide 2 Five simple thoughts The old rules don’t…

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1.Let’s get Connected Mike Georgeson [email_address] @mgeorgeson [email_address] Linkedin.com/in/mgeorgeson facebook.com/mgeorgeson www.mikegeorgeson.co.uk 0777 950 3111…

1. Dom Burch, head of social media, Asda 10th July, 2013 PR and Disruption: Embracing and Surviving change 2. Before I get started… 3. 3 The old rules don’t apply anymore…