Documents Session 3 4

1. The Internet micro-environment 2. “ We have only two sources of competitive advantage:the ability tolearn more about our customers fasterthan the competition and the…

Documents internet marketingx 3 4

1. The Internet micro-environment 2. “ We have only two sources of competitive advantage:the ability tolearn more about our customers fasterthan the competition and the…

Documents Session 3 4

1. The Internet micro-environment 2. “ We have only two sources of competitive advantage:the ability tolearn more about our customers fasterthan the competition and the…

Documents BECHWATI_&_MORRIN_2003_Outraged Consumers - Getting Even at the Expense of Getting a Good Deal

JOURNAL OF CONSUMER PSYCHOLOGY, 13(4), 44W53 Copyright O 2003, Lawrence Erlbaurn Associates, Inc. Outraged Consumers: Getting Even at the Expense of Getting a Good Deal Nada…