Documents 11 - 1 Chapter Learning Objectives How global marketing management differs from international...

Slide 111 - 1 Chapter Learning Objectives How global marketing management differs from international marketing management The increasing importance of international strategic…

Documents Chapter 15 Franchising Bruce R. Barringer R. Duane Ireland Copyright ©2016 Pearson Education, Inc.....

Chapter 15 Franchising Bruce R. Barringer R. Duane Ireland Copyright ©2016 Pearson Education, Inc. 15-* Copyright ©2016 Pearson Education, Inc. Chapter Objectives 1…