Slide 1 Country Manager Consumer Research Slide 2 Country ManagerConsumer Research2 Overview All of the Background, Environment, Consumer, Competition, and Internal information…
* Developing and Using CB Information Dr. Abdullah Sultan * Why do we need this information? Understand the consumer âFitâ our products to the needs (and desires) of the…
Consumer research in the early stages of new product development Issues and applications in the food domain Ellen van Kleef Promotor: prof. dr. ir. J.C.M. van Trijp Hoogleraar…