Slide 1 Chapter 4: The Business Research Process: An Overview Slide 2 Decision Making Information reduces uncertainty -It helps focus decision making Certainty Uncertainty…

Slide 1 Marketing Research Problem Definition and the Research Proposal Dr. Zafer Erdogan Slide 2 2 COMPLETELY CERTAIN ABSOLUTE AMBIGUITY CAUSAL OR DESCRIPTIVE EXPLORATORY…

Slide 1 Marketing Research The Marketing Research Process Dr. Zafer Erdogan Slide 2 2 I keep six honest serving men, (they taught me all I knew), their names are --Rudyard…

Slide 1 Information Reduces uncertainty Helps focus decision making Slide 2 Types Of Research Exploratory Descriptive Causal Slide 3 COMPLETELY CERTAIN ABSOLUTE AMBIGUITY…

Slide 1 Types Of Research  Exploratory  Descriptive  Causal Slide 2 COMPLETELY CERTAIN ABSOLUTE AMBIGUITY CAUSAL OR DESCRIPTIVE EXPLORATORY Uncertainty Influences…

Slide 1 Dr. Michael R. Hyman, NMSU Types of Marketing Research Slide 2 2 Marketing Research Types Basic research Applied research Slide 3 3 Basic Research Attempts to expand…

Slide 1 Business Research Methods William G. Zikmund Chapter 6: Problem Definition and the Research Proposal Slide 2 A Sea Horse’s Tale Slide 3 Problem discovery Problem…