Your brand? OUR BRAND. Branding in the Era of the Empowered Consumer Eric Weaver | Tribal DDB 10/27/09 Tonight ◼ Definitions and realities ◼ Four cultural changes…
1. TRUST DRIVES TRANSACTIONS: Apresentweetionfor the time-starved Internet Marketing Conference Vancouver September 17, 2009 ERIC WEAVER 2. Excess hype, overshare, pokes,…