Education Advertising Hierarchy of Effects

1. A Model for PredictiveMeasurements ofAdvertising EffectivenessbyRobert J. LavidgeGary A.Steiner 2. What is Advertising What is it supposed to do What are its functions…

Documents Lecture 7 Marketing Communication Psychology

Lecture 7 Marketing Communication Psychology Dr. Lucy Ting [email protected] Agenda Hierarchy of Effect Models Concept and Advantages Theories Criticisms Attitude…