Marketing What challenger brands are, how they work and how to become one. Illustrated though many global...

1. Challenger brands: what they are, how they work and how to be one.11/ 12/ 2013 2. What is a challenger brand? A “lagging” brand is a brand that is small in comparison…

Travel Cool Content | Content-led Destination Marketing

1. Source | Flickr | TFDuesing Content-led Destination Marketing Jon Munro | Visit Wales 2. Source | Flickr | lucyparry1Of course Wales isbetter than Cornwall! 3. Source…