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1. Consumer MotivationPGDM FT 2011-13, Batch – VPresented By: Anant SinhaMayank Dhamija Ruchin Sharma 2. Consumer motivation is an internal state thatdrives people…
Slide 1AS AN INDIVIDUAL THE CONSUMER Slide 2 Discussion on…. 1. Consumer Motivation 2. Personality & Consumer Behaviour 3. Consumer Perception 4. Consumer Learning…