Documents Principles of Marketing Chapter 21. The Marketing Mix Product is the primary P of the marketing mix....

Slide 1 Principles of Marketing Chapter 21 Slide 2 The Marketing Mix Product is the primary P of the marketing mix The other marketing mix decisions are based on the product…

Documents What is a Product?

What is a Product? What is a Product? Principles of Marketing Chapter 21 The Marketing Mix Product is the primary P of the marketing mix The other marketing mix decisions…