Marketing Myopia by Theodore Levitt Presented by: Dipesh Monish Roma Sachin Swapnil Vijeta Marketing Myopia • Marketing Myopia is described as a firm’s shortsightedness…

Marketing Myopia Team Hard Core 03/10/10 Team Hard Core 1 03/10/10 Team Hard Core 2 Sequence   What is marketing myopia. Causes for marketing myopia.    …

A REPORT ON 3M.COM SUBMITTED BY: AMRITESH TEWARY 09BS0000220 SUBMITTED TO: PROF. PRAVIN PATIL 3M was founded in 1902 in the Lake Superior town of Two Harbors, Minn. Five…

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1. MARKETING MYOPIATheodore LevittEvery major industry was once a growth industry. But some that are now riding a wave ofgrowth enthusiasm are very much in the shadow of…

1. Every day, it delivers the morning news to customers in126languages Each Year, it uses4,15,000cases of wine,40tones of chicken,sixtones of salmon and serves33 millioncups…

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1. MARKETING MYOPIATheodore LevittEvery major industry was once a growth industry. But some that are now riding a wave ofgrowth enthusiasm are very much in the shadow of…

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