1. 8th Global Conference on Business & Economics ISBN : 978-0-9742114-5-9Relationship Marketing Across Value Delivery Network: A Literature ReviewAbstractContemporary…
CHAPTER 1 Marketing: The Art and Science of Satisfying Customers Objectives 1. Define marketing, explain how it creates utility, and describe its role in the marketplace.…
Slide 1 Chapter 1 Marketing: The Art and Science of Satisfying Customers Slide 2 CHAPTER 1 Marketing: The Art and Science of Satisfying Customers Chapter Objectives 1.Define…