Branding and trademarks John H. Rees David J. Langeland 1. Power of a brand Value of intellectual property Coca Cola -market capitalization $104.36 billion -trademark $80.64…
Slide 1 Slide 2 What is a Brand? A brand is a name, term, design, symbol, or combination of these elements that identifies a product or services and distinguishes it…
Slide 1 Copyright and Related rights 9.4.2013 Legal Counsel IPR Maria Rehbinder [email protected] http://copyright.aalto.fi Information in Finnish, Swedish and English…