1. LAUNCHING NEW PRODUCTS IN THE MARKET Unleashing the Power of Branding through Trademarks (updated 2006) Caroline Schwab - Program officer Small and Medium-Sized Enterprises…
Slide 1The Small and Medium-Sized Enterprises (SMEs) Division of WIPO ORIENTATION PROGRAM ON INTELLECTUAL PROPERTY FOR MANAGEMENT STUDENTS OF INDIAN INSTITUTE OF MANAGEMENT…
Slide 1 Slide 2 Branding and Trademarks (updated 2006) Caroline Schwab - Program officer Small and Medium-Sized Enterprises Division WIPO - World Intellectual Property Organization…