1. Sales Promotion Sales promotion is one of the four aspects of promotional mix. 2. Examples include contests, coupons, loss leaders, point of purchase displays, premiums,…
Chapter 1 Introduction 1.1 Introduction to the topic 1.1.1. Consumer Perception Customer perception is defined as the way that customers usually view or feel about certain…
SUMMER TRAINING RESEARCH REPORT ON “SALES PROMOTION ON HYUNDAI” SUBMITTED IN PARTIAL FULFILLMENT FOR THE REQUIREMENT OF DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION…
Section 17.1 The Promotional Mix Chapter 17 promotional concepts and strategies Section 17.2 Types of Promotion CONNECT What promotional tie-ins or loyalty programs have…