Branding Indian Coffees – An IMC Case Study Chandradeep (CD) Mitra Background • Coffee Board entrusts McKinsey &Co. to study the market for Coffee exports and recommend…

INDEX 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. Getting Started with Learning About Data Warehousing A Definition of Data Warehousing A Definition of…

1. Content Marketing: The Earned Media Revolution 2014 PRAM Conference Kevin Briody @kevinbriody 2. Generating earned media used to be the special domain of PR and the tools…

1. Building our community Fiona McLaren, Digital Communities Editor 2. Where we started Dec 08: No strategy Sporadic interaction “ Do this, do that” Broadcasting RSS…

1. CREATING COMPETETIVE ADVANTAGE COMPETETIVE ADVANTAGE IS SAID TO EXIST WHEN A CO USES ITS DISTINCTIVE SKILL/RESOURCES TO CAPITALISE ON THE OPPORTUNITIES PRESENT IN THE…

1. Social Media 101 An Introduction to new communications tools 2. Can Business Be “Social”? 3. Can Business Be “Social”? Social Media’s value as a business tool:…

Slide 1Slide 1 of 10 Taming the Internet Slide 2 Slide 2 of 10 Overview Specific products include Directories, Intellectual Capital Collections, and annotated reports (Fiducitations).…

Slide 1Why Build PR into Your NPD Process? Slide 2 NPD Process Stage 1Stage 2Stage 3Stage 4Stage 5Stage 6 StrategicConceptPrototypeFirst SamplesLaunchFollow-up Slide 3 NPD…

1. MEEC Chapter Five Exhibitions 2. Definitions Tradeshow business-to-business event Trade Fair international term for tradeshow Exhibition inter-changeable term for tradeshow…

1. Social  Marke=ng  to  the     Business  Customer  Ge#ng  Serious  About  B2B  Cinco  de  Mayo   Paul  Gillin   Eric  Schwartzman   @pgillin  #PRSADIconf…